13 10 / 2011
Director Alfred Hitchcock came up with several famous gimmicks to raise awareness of his film, Psycho, the most famous being that no one would be admitted after the film started. At a time when audiences came and went to films, Hitchcock required each cinema to ensure that every audience saw the film right from the start. Many were laden with life size cut-outs of Hitch pointing to his watch, ensuring audiences that they must see Psycho from the start, or else they would not see it at all.
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